If you could know what to expect in building your beauty business, wouldn't you want to know, like, yesterday?

In today's episode, I talk with the revolutionary Kristina Melnicenco about what it takes to be an entrepreneur (and what we both might've done differently to get to where we are today).

There are so many good things to hear from this episode of the Pretty Rich Podcast. Kristina and I are both immigrant boss babes who had to learn English after coming to the U.S., which definitely didn't make the entrepreneur game easier. It definitely didn't count us out.

We both learned, as we talk about in the podcast, that if you are driven and you work hard, the world can literally be yours. And if that's not the case, you can literally build your own world (a.k.a. your own business)!

Kristina gives amazing advice on asking questions to know where to need to go.

She also talks about being so driven to the point where you don't let...

You know, more than anybody, that real entrepreneurship is an internal process of constant innovation. You're like a little beauty business ninja. Hopefully your outfit's pink. Mine would be.

I can't tell you enough how painful it can be when someone just copies your business, any aspect of it. Anything that you put your hard effort and passion into that just gets nabbed by another person to use for their own benefit? I mean, if you've gone through it you know, it sucks. But it's not the end of the world. Take it from me, I've been there countless times. I've been hurt but people I barely knew and people that were really close to me. I've been hurt by people I thought I could trust. It all sucks.

But I, and my business, have survived! And I guarantee that there are people reading this that are nodding their heads along like "Yup, Sheila's right again. Been there, done that. But I made it out." So, in this episode, I'm going to talk all about what you...

Did you just get into PMU, just started your beauty business, and you're struggling to fill your books, wishing you could make this work full-time? Or have you been in the business for a while and you're just not where you want to be?

Girl, I've got you! In this episode, I teamed up with beauty business and marketing power duo Shay Danielle of Shay Danielle Academy and Alex Dietrich of PMU Society to bring you an INCREDIBLE resource. In this podcast, we give you ALL of the tips to make your beauty business an ultimate success.

I really can't stress how helpful this episode is going to be with you. We're pairing marketing expertise with beauty business experience to give you the top 8 steps to PMU marketing that you simply cannot skip. You can't! They're essential.

We'll break each of these tips down below and give you all of the actionable steps you can take to make your PMU business an ultimate success story:

1. Find what makes your brand unique

...

"I got this" doesn't have to mean you have a solution. "I got this" means that you're the driver in the car. You have a say. You've gone through worse and you will persevere to make it work just like you always have.

Christine Di'Amore had to turn her life around when she became pregnant with her son, Lex, in high school. She picked up her grades, got a life-changing job as a waitress at Hooter's, and became determined to build a better life for her family. Now she's a super successful YouTuber and an inspiration.

In this episode, I connect a lot with Christine as someone who felt extremely lost after high school and ended up not getting any degree. We talk about rocky starts, taking risks, and becoming your own boss. For those of you who feel like doors just keep getting shut in your face, this is for you.

Here are the episode highlights:

‣‣  [08:10]  Christine talks about her experience getting pregnant in high school and having no one to look to for...

Do you want to have a successful beauty business? Do you think you can do that while being basic? Absolutely not.

But don't worry! My good friend microblader and educator, Sandi Jones of Couture Brows, and I are here to teach you how you can not be basic and help you become the beauty business boss of your dreams. 

Creating a successful beauty business is hard but it's even harder when you're just doing the same thing as everybody else. There are a lot of us out there, right? You need to help yourself stand out. You need to be, well, not basic.

That's why Sandi and I teamed up for this episode. 

In this podcast, we're gonna break down all the tips for not being basic:

1. Finding your specific 'why' - what keeps you motivated?

2. Pouring passion into all you do

3. Keep the haters hating

4. Collaboration over competition 

So, are you ready to take your beauty business to the next level and learn how to be not basic? We've got your...

Where did this come from? Where did this concept of "too much" come from? And what happened in my life that I feel like I have to respond to it like this?

Have you ever been accused of being too much? Have you had people tell you that you need to tone it down or be quiet? It hurts doesn't it? It's really painful.

Maybe you're not entirely sure where that feeling comes from. I know, personally, I've had to do a lot of digging to figure out where it all started. For a lot of us, especially as women, it's super common to be told that you're taking up too much space, that you're too loud, that you're too emotional, that you're too much. So we shrink in on ourselves, right? We start to make ourselves small.

Here's the thing, you have to unpack that feeling and you have to start to unshrink yourself. You're trying to be a successful boss babe, right? You can't do that when you're feeling small. When you're afraid to be loud and proud and assert...

Are you trying to achieve success but you're struggling? Are the people around you being kind of judgemental about your success? Are they starting to miss "the old you"? Are you feeling alone in your journey?

Don't worry, babe. You're not alone. People don't often talk about the painful side of achieving success, of that journey to your dreams. It's a hard journey, no doubt, and it doesn't ever really end. You're always reaching for something new, you know? If you're an entrepreneur, you're probably never satisfied with staying in one place. So it's a constant painful journey.

Yes, it's worth it. Yes, success is sweet. But that doesn't mean the path there isn't tough. And today we're really going to get into that. Other people might not be comfortable talking about their struggles to success, they might just want to put out the perfect image of where they are now, but you guys know I'm not about that. Definitely not here on Pretty Rich Podcast. We get into...

"You start to exist in the middle. You start to exist where everything just kind of comes together. You ever float in water that's the same temperature as your body and you just lose place of yourself? That's kind of how it starts to become."

Do you maybe just want to take a moment, pause, and reread that? Let it settle?

Okay? Yeah. That's a direct quote from this episode's guest, Carla Ricciardone. You're gonna want to buckle yourself up for this one because it's jam-packed with life-changing wisdom. I'm not even kidding, you guys. And if you listen to it, you'll totally get what I'm saying.

There's this quote that I like, "True confidence is being comfortable in your own skin," and every time I think about it, I think of Carla. I don't think I've ever met anyone that's as at peace with a) who she is and b) what happens to her. She's totally content with her life, no matter her battles. And it's infectious. Every time I'm with, every time I talk to her, I just feel...

WARNING: THIS MIGHT INSPIRE YOU TO STOP BEING SOFT ABOUT YOUR GOALS!

I love talking about my business, you know this. I love helping others realize their dreams and their potential. I think one of the best things that we can do as entrepreneurs is share our journeys. It helps those who are getting started or who are struggling no that they're not alone.

In this podcast episode, I got to talk with Courtney Clarke for her amazing podcast Women On Top, which I'll link down below so you can check it out. She really got me to open up and dive into some things that I've never shared publicly before. It was kind of scary, no lie, but it felt so good and I know that the things I share in this episode will be extremely helpful for you as a beauty business entrepreneur.

We talk about my parent's rise from being immigrants, my first heartbreak, what made me such a fast achiever, and I share my marketing secrets for PMU boss babes.

Here are...

Do you have a friend where every time you sit down and actually talk to them it's like a revelation? Like you're just so much on the same wavelength and every time you talk about what's going on in your life, all your life's questions, you come away feeling so deeply understood?

Well, Anthea and I are here to be those friends for you. Anthea is a really good friend of mine and every time we talk, well, you just never know what good you're gonna get out of it. Really, it's a surprise every time. We like to keep you on your toes! But in the best way possible.

In this episode, we're answering allllll your burning questions. We talk about getting your priorities straight, managing your time efficiently, The Rock, and getting your beauty business started. Let us help you, girl.

Here are the episode highlights:

‣‣  [03:24]  Are your priorities in the right place?

‣‣  [09:39]  How do you juggle all of your responsibilities and hobbies...